Paramount Global Expands Partnership With Ice Cube And Cube Vision

Paramount Global is broadening its collaboration with Ice Cube and his production company, Cube Vision. Under a new first-look deal for television, Cube and his producing partner, Jeff Kwatinetz, will create and executive produce content for broadcast, cable, and streaming platforms across Paramount. Their first project, currently in development at Showtime Studios, is an untitled scripted series exploring the competitive world of Hollywood through the Black experience, highlighting the lengths characters go to for power and fame.

This expanded partnership builds on the longstanding relationship between Paramount and Cube, which includes projects like the Big3 basketball league on CBS, Hip Hop Squares on VH1, and Cube’s voice role in Teenage Mutant Ninja Turtles: Mutant Mayhem.

"Ice Cube is a bona fide powerhouse whose enduring impact on music, film, TV, and sports resonates with generations of fans,” said Nina L. Diaz, President of Content and CCO, Showtime/MTV Entertainment Studios. “It’s a privilege to build on our relationship with Cube Vision and continue to bring his trailblazing storytelling to audiences around the world."

Cube and Kwatinetz expressed their excitement about the partnership in a joint statement: "This deal provides us with everything we need to bring amazing and authentic stories to television, working with the best writers, showrunners, and television innovators in the business. We are thrilled to collaborate with Nina, Chris, and the rest of the All-Star Paramount Global team to build upon the great work we’ve done together."

The deal was negotiated by Matt Johnson and Patrick Ragen of Johnson Shapiro Slewett & Kole LLP.