NBA star Anthony Edwards is expanding into unscripted television through his production company, Three-Fifths Media, partnering with Brent Montgomery's Wheelhouse to develop new content. Edwards, currently featured in Netflix’s docuseries Starting 5, co-founded Three-Fifths Media in 2019 with business manager Justin Holland.

This collaboration aims to elevate Three-Fifths’ projects. Edwards shared his enthusiasm, saying the partnership with Wheelhouse marks a significant step forward. Holland echoed this sentiment, noting Wheelhouse’s alignment with their vision and commitment to creating content that reflects Edwards’ passions.

The partnership also enables Wheelhouse to launch its new Wheelhouse Sports division, focusing on sports-themed programming to meet increasing demand from streaming platforms and networks. Wheelhouse is already known for producing The King of Collectibles for Netflix, which explores sports and collectibles.

Earlier this year, Wheelhouse secured funding from Alignment Growth, the investment firm led by former Warner Bros. and Time Warner executives.