The newly much-anticipated bio-doc In Whose Name?, offering an in-depth look at Kanye West’s transformation, is set to reveal its first footage at the American Film Market (AFM). The documentary, backed by Goodfellas and Utopia, explores West’s journey, including his decision to officially change his name to Ye in 2021. A first-look image has been shared, stirring interest before the upcoming promo screening for potential buyers in Las Vegas.

The film captures West’s rise to fame and status as America’s wealthiest Black man, while also examining the risks he took in pursuit of personal freedom. Filming began in 2018 when West invited 18-year-old Nicolas Ballesteros to record his life, aiming to reveal the unfiltered, controversial aspects of his persona directly from an iPhone lens.

Now in post-production, In Whose Name? is produced by Ballesteros with Jack M. Russel and Shy Ranje as co-producers, Justin Staple as co-executive producer, and David Bullock as associate producer.